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CLIENT MUSE Film and Televison PROJECT Movie Premiere Gala Invitation CHALLENGE Simple with impact! Two color printing with die-cut slits for the rubber band. The message — if you start small and stay with it, eventually you will have something big — was a reference to the subjects of the film who started collecting unknown artists one small painting at a time and, years later, donated their multi-million dollar collection to the Smithsonian Institution. |
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CLIENT American Ballet Theatre PROJECT Bi-annual Newsletter CHALLENGE Develop a flexible, colorful design for a bi-annual 12-page patron newsletter. Each issue features an abundance of dance images along with event photos and a performance schedule. |
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CLIENT American Ballet Theatre PROJECT Invitation Package CHALLENGE Create a modern, dramatic invitation design to celebrate the premiere of ABT's The Tempest. The square shape and bold graphic text was a departure from the more traditional format and imagery usually used. |
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CLIENT Institute of International Education (IIE) PROJECT Logo Design and Identity System CHALLENGE Top: design a new logo and complimentary identity system that would create a unified look for all materials produced by IIE. Bottom: application of the IIE identity system to a Final Report for the IIE-managed Ford Foundation International Fellowships Program. |
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CLIENT New York Botanical Garden PROJECT Gala Invitation Packages CHALLENGE Design sophisticated invitation packages depicting the garden theme of each event. Packages include a save the date card, invitation with inserts, reply device, event program, e-vite and event signage, as well as an auction booklet for some events. |
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CLIENT MUSE Film and Television
PROJECT Film Premiere Invitation Package CHALLENGE Design a compelling, cost-effective invitation for the premiere of MUSE's movie about Ai Wei Wei, a Chinese artist/activist who smashes 18-th-centruy vases to call attention to the government's neglect in protecting cultural treasures. A piece of red tape over Ai Wei Wei's mouth kept the invite closed while referencing the heavy censorship he is under in China. Removing the tape allowed the invite to roll open. |
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CLIENT Alzheimer's Drug Discovery Foundation PROJECT Annual Report CHALLENGE Create a bright, colorful annual report for a scientific foundation that wanted to present information to its funders in a very graphic manner. |
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CLIENT MUSE Film and Television PROJECT Gala Invitation Package CHALLENGE Design a fun, interactive invitation within a tight budget. A series of cards printed in two colors along with a digitally-printed bellyband kept printing costs down, while postage costs were kept inline by efficient use of paper. |
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CLIENT Legal Aid Society PROJECT Annual Report CHALLENGE Create a full-color 48-page annual report with a special Milestones section celebrating the long history of the organization. A one-color Financials section kept the budget intact while allowing for the added Milestones section which could be pulled out as a separate stand-alone piece. |
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CLIENT NYU Langone KiDS PROJECT Invitation Design CHALLENGE Create a colorful, youthful design for a gala invitation package within the NYU Langone corporate identity guidelines. |
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CLIENT American Ballet Theatre PROJECT 75th Anniversary Gala Invitation Package CHALLENGE Create a special invitation for ABT's 75th Anniversary Celebration. A vellum confetti wrap enclosed the invite which had bold magenta foil stamping for "Spring Gala" and subtle, iridescent foil stamping for the confetti floating down. An unusual shape allowed the invite to stand out in the mail. |
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CLIENT Institute of International Education PROJECT Publication Design CHALLENGE Design and produce a 250-page view book about higher education in Africa. Heavy use of photographs and personal quotes brought the book to life. |
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